No more waiting to see how things turn out.


You're the person who understands you the best; shouldn't you be the one to design the life that works best for you? Somebody has to be you. No one else can do it. (We have our own stuff to do.) You want to succeed? It has to be intentional. It has to be on purpose.


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Hello, I am FJ Preston. 

I'm an experienced author | entrepreneur in San Francisco, CA. I teach students, business owners, or those looking to make a career or lifestyle change the principles and skills needed to experience intentional achievement in any endeavor. If you want expert advice on how to succeed on purpose, I can help you with that.




Online Personal Development

I'm not into wishing or hoping. I'm not a big fan of waiting for a handout or a leg up. College is great, but it is not for everyone. Self-determination naturally leads one to self-education. My courses share the tips I used to write 3 books, be a successful entrepreneur for over 25 years, and achieve financial freedom and personal satisfaction. You can do the same.

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Personalized Expert Advice

I offer a lot of free tips in my social media hosted videos and audiobook MIND.SET. But I get it. Sometimes you need a few more answers — specific to your particular needs. For a nominal investment you can pick my brain and ask questions about writing a book, how to grow your business, grow your brand, or how to make deliberate sustainable lifestyle changes. Anything goes!

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Inspiration With Information

After a lifetime of experience and a quarter century of reading and reflection, I've developed a sense of what works. Success begets success and, in my mind, a duty to share the blessings. My books seek to oblige. My writing style is uncluttered. The principles and techniques I share are pragmatic and applicable. If you're stuck these affordable tools will unstick you.

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Follow me on Instagram @iamfjpreston